We think apples
deserve better.

Most of this industry starts its story at harvest. We think that is about four months too late — and that the person whose season it actually was should see more of what the fruit is worth.

Work With Us Follow one bin →

Wenatchee, Washington · Part of the Taylor Farms family of companies

One bin · five folds

We look for more opportunity in every apple.

This is one bin, from one block, from one grower. It does not leave this page. Move it through the season and watch the same fruit become five different things — and watch where the value lands each time.

Fold 01 — In the block

We believe premium starts long before harvest.

Rootstock, pruning, thinning, water, the decision to leave fruit on the tree an extra nine days. By the time most buyers meet an apple, every decision that made it good has already been made.

Block 14, Honeycrisp, planted 2016.

Fold 02 — Picked

Quality is never accidental.

The bin gets a tag the moment it leaves the row: grower, block, variety, pick date. That tag stays with the fruit through the packing house and out the other side. It is the reason we can tell you exactly what you are buying — and the reason a grower can see exactly where their season went.

Picked 18 September · Lot 4471

Fold 03 — Sorted

Every apple has purpose.

Here is where the industry usually loses money for the grower. Fruit that misses the fresh grade gets discounted, or dumped. We do not have to make that trade — because the next fold exists.

One bin, five ways to leave the line.

Fold 04 — Placed

Better connected from orchard to table.

Fresh goes to retail. What does not make the fresh grade goes to our sister company Crunch Pak as slices. What is left still has a job. Three doors out of the same bin, all of them paying.

Taylor Farms family of companies · Crunch Pak

Fold 05 — Returned

Growers deserve more value.

That is the whole argument. More of the bin earns, so more comes back to the person who grew it. We are not the hero of this story — the grower is. We just think the math should work in their favor more often than it does.

Work With Us

Two ways in. Same bin.

You have just watched it forward. A buyer reads it backwards — shelf, ship, pack, pick, block — and arrives at the same place: knowing exactly where the fruit came from.

For growers

I grow fruit.

You want to know what your fruit is actually worth, who is handling it, and whether the returns conversation is going to be a straight one. Start there.

Talk to our grower team →

For buyers

I buy fruit.

You want varieties, packs, availability windows, food-safety credentials, and someone who picks up the phone in October. Start there.

See what we're packing →

We believe…

growers deserve more value
premium should mean something
every apple has purpose
partnerships matter
quality is never accidental

Placeholder for shot 02: four people on the packing line, making eye contact with camera.

Linda Fruit is a family-owned grower and shipper of apples and tree fruit based in Wenatchee, Washington, and part of the Taylor Farms family of companies. With deep roots in agriculture, we partner with growers to bring premium fresh apples to customers around the world.

In partnership with our sister company, Crunch Pak, we are creating opportunities across fresh, sliced, and value-added products — building a supply chain that supports our growers, our customers, and the communities we serve.

Meet Linda →

We think applesdeserve better.